To be a leading Motors and Industrial player in Asia Pacific.
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About Us
Sime Darby Berhad
Sime Darby Berhad is a multinational conglomerate with over a hundred years of history and a good reputation worldwide. Founded in 1910, today, the company has a workforce of more than 30,000 employees with operations in 18 countries and territories.
Sime Motors is a subsidiary of Sime Darby Berhad and one of its core businesses.
Sime Motors in the Chinese Mainland
Sime Motors is one of the core businesses of Sime Darby Berhad. Sime Motors is actively involved in all facets of the automotive business - from importation and assembly to distribution, retail and rental. Retail is main business in the Chinese Mainland.
Sime Motors in Hong Kong, Macau and Taiwan
On January 9, 1968, BMW Hong Kong was officially signed as the exclusive importer and distributor of BMW cars and motorcycles in Hong Kong and Macau. In 2014, it enter Taiwan, and from January 2021, it became KIA’s general agent in Taiwan. Its business is expected to expand to 32 showrooms and 41 repair and maintenance outlets.
Our Vision
Our Belief
Remain true to the aspiration and always keep“customer first” in mind.
Achieve growth through solid and determined endeavors.
We believe that meeting customer expectation is the way to achieve the value of our employees and is the foundation to keep the longevity of our company.
Our Core Values
Act with Integrity
Care for All
Win Together
Our Philosophy
Six Winning Mindset.
Deliver Result, Value Talent, Improve Performance, Build Trust, Value Customer, Empower Decisions.
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