Shanghai Sime Darby Motor Enterprises Co., Ltd.

Shanghai · Puxi Xuhui Binjiang Boutique upgraded its showroom design, decoration and customer experience based on excellent inspirations and ingenious ideas, aiming to provide every customer with perfect luxury jewelry retail services. At the main entrance of the store is a magnificent gate of Pantheon style, the shape of which is similar to the design of Rolls-Royce’s air-inlet grille. Moreover, standing in front of the gate, you can see the reception desk and brand wall inside through reflection of the polished metal mirror, revealing the ingenuity embodied in the design process. In the hall, what comes into sight first is the brand wall with a purple background outlined by white lines of the “Spirit of Ecstasy” as well as the rose gold double R logo brand. The glittering purple and gold color highlights the dignity and nobility specific to Rolls-Royce. In order to pay tribute to the welcome pedal of Rolls-Royce cars, a step plaque is placed at the reception desk, which reflects the highest quality and customized gene of Rolls-Royce. The main tone in the showroom is formed by the main materials and finishes mainly composed of polished metal. The dynamic lighting echoing the contour line, shoulder line or waft line of display vehicles, combined with the graceful atmosphere set off by Occhi lamps, a rising star in German luxury goods, perfectly shows the unique demeanor of Rolls-Royce, enabling every visiting customer to focus their eyes on the vehicles on display.